Hireview

Zedge are seeking an experienced ASO and SEO Manager to lead the optimization efforts for our three apps: Zedge Ringtones and Wallpapers, GuruShots, and AI Art Master as well as our websites: zedge.net, gurushots.com, aiartmaster.com, and emojipedia.org. The ideal candidate needs to be an expert in App Store Optimization (ASO) and possess a solid understanding of Search Engine Optimization (SEO) principles. As we recognize the unique expertise required in both domains, the candidate will also be responsible for managing an SEO contractor to ensure effective search engine rankings.

Responsibilities:

⚡️ASO Strategy and Execution:

⚡️Develop and implement ASO strategies for Zedge Ringtones and Wallpapers, GuruShots, and AI Art Master to improve app visibility and drive organic installs

⚡️Conduct A/B tests for storefront images, videos, long editorials, and localized versions to optimize conversion rates

⚡️ Monitor and analyze ASO performance, making data-driven recommendations for continuous improvement

⚡️SEO Strategy and Execution:

⚡️Develop and implement SEO strategies for Zedge Ringtones and Wallpapers, GuruShots, and AI Art Master to improve web and app visibility and drive organic installs and web engagement

⚡️ Improve organic search rankings for our apps and websites on major search engines

⚡️ Conduct comprehensive and ongoing keyword research

⚡️ Optimize copy and landing pages for search engine marketing and conversion into mobile app installations

⚡️ Research and analyze competitor advertising links

⚡️ Develop and implement link building strategy

⚡️ Work with editorial and marketing teams to drive SEO in content creation and content programming

⚡️ On page optimization - recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

⚡️ App Performance Analysis:

⚡️ Analyze app performance metrics, including installs, conversion rates, and engagement, to identify opportunities for growth and optimization

⚡️ Conduct keyword research to identify high-impact keywords for ASO and SEO efforts

⚡️ Target Markets and Regional Optimization:

⚡️ Prioritize Tier 1 markets for ASO and SEO efforts, considering regional app store algorithms and user preferences

⚡️ Pre-launch and Soft Launch Support:

⚡️ Provide ASO recommendations and support for the pre-launch and soft launch phases of AI Art Master to increase organic exposure and installs

⚡️ Budget Management and ROI Analysis:

⚡️ Manage the allocated budget for ASO and SEO initiatives, ensuring cost-effectiveness and tracking ROI

⚡️ Link the investments back to measurable results and assess the attractiveness of the ROI

Requirements: